The first Adrenalyn XL™ collection entirely dedicated to players of the Italian national football teams, available only at Esselunga!

Panini, official partner of the FIGC, presents the first edition of the celebrated Panini "Adrenalyn XL™" trading cards entirely dedicated to male and female football players of the Italian national teams. Created exclusively for Esselunga, the campaign offers collectors and enthusiasts of all ages an unprecedented opportunity to live a one-of-a-kind experience with the Azzurri this summer.

“Azzurri 2024 Adrenalyn XL™” brings together, the senior and under21 Italian men's and women's national football teams.

"Memorabilia", extremely rare and numbered, are among the most coveted cards which are true Panini collector’s gems, featuring authentic autographs and real fragments of Italian national team kit: A unique chance for fans to own a piece of Italian football history. While including new special categories, "Azzurri 2024" cards are also compatible with the "Calciatori 2023-2024 Adrenalyn XL™" , an unprecedented gaming experience.

Esselunga customers holding a Fidaty Card, receive a pack of "Azzurri 2024" with every 15€ transaction or by accumulating 50 loyalty points on a single receipt. The starter pack available in Esselunga stores contains the binder album to collect the cards, an official guide, the crest iron-on, and a free pack to help customers get a head start and to follow the Azzurri during the upcoming national team tournaments. The online experience available until 31 July 2024 by downloading the brand-new app, offers 105 additional new cards ensuring users can challenge other players with infinite formations.

“Azzurri 2024 Adrenalyn XL™” is a tribute to the passion for the Italian national football teams like never before.

About: Panini Group was established over 60 years ago in Modena, Italy. It has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles globally. A leading publisher of comics, children’s magazines, and manga in Europe and Latin America, the company has distribution channels in more than 150 countries and counts a staff of over 1100 people. For more information, visit


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