Panini are thrilled to announce they are three time ACE Press Award winners, following an unprecedented scoop of three prestigious awards, at the event held at The Dorchester Hotel, Park Lane on the evening of Thursday 16th April.
Panini’s Official FIFA 2014 World Cup Sticker Collection received the following awards;
Panini UK delivered record breaking sales through the execution of a comprehensive, creative and well planned circulation strategy. The scale and reach of activity across the retail landscape was designed to engage consumers from the moment they walked into stores. The vibrant colours associated with the Brazil themed style guide worked to create captivating in store theatre, whether that be at Victoria station or your local Independent. A complementary above the line marketing campaign brought the collection to life through TV, print and social media. Thousands of mature collectors engaged with us through twitter, with our #gotgotneed hashtag resonating across multiple generations.
Mike Riddell, Panini Managing Director comments 'To win one Ace award for our 2014 FIFA World Cup Sticker Collection would have been a first and a real honour but to win three makes history for Panini and for Ace. FIFA World Cup Stickers moved the dial for the whole UK newstrade in 2014 and we are indebted to our partners at Marketforce, at wholesale and at retail for turning our dream into reality.’
The Panini Group, with headquarters in Modena, Italy is the world leader in the collectables and trading cards market. Panini is also one of the leading publishers of children’s magazines and books, comics, manga and graphic novels, in both Europe and Latin America. In addition to this Panini is involved in substantial multi-media programmes. In 2014 the Panini Group sales amount to near to US$ 1 billion from sales in over 120 countries, supported by 12 subsidiaries and over 1000 employees worldwide.
For further information, please contact:
Rebecca Smith, Head of Circulation
Panini UK, Brockbourne House, 77 Mount Ephraim, Tunbridge Wells, Kent TN4 8BS., Tel: 01892 500100