News

03.04.2017 14:30 Age: 198 days

PANINI FAMILY teams up with CARREFOUR BELGIUM and DISNEYLAND PARIS for the “25th ANNIVERSARY” loyalty campaign now in stores.

As part of the Disneyland Paris 25th Anniversary celebration, Carrefour and Panini have just released a new Disney themed loyalty program. Starting from March 29th until June 12th for every 25 (or more) euros spent in-store customers receive a free sticker packet. The stickers can be collected in a beautiful album on sale at €3.00.

The loyalty program offers Carrefour customers the opportunity to win a ten day vacation for two at Disneyland Paris, staying at the Disney New Port Bay Hotel, amongst other great prizes. More information about the contest available online: www.25disney-carrefour.be.

The collection includes 248 stickers, eight buildable cards and a board game. By following the steps of the Disney characters throughout the album, collectors can find games, puzzles, mazes and activities that enhance the “Deluxe Collection” experience.

Also available an exclusive “Carrefour Panini 25 DLP” app, enabling users to experience augmented reality and to see Disney characters come to life by scanning specific stickers. “Carrefour Panini 25 DLP” is available to download for free from the App Store and Google Play.

About Panini

Panini Group, established more than 50 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States, is the world leader in the published collectable sector and the leading multi-national publisher of comics, children’s magazines, and manga in Europe and Latin America. The company has distribution channels in more than 110 countries and employs a staff of almost 1000. For more information visit www.paninigroup.com

 

For more information contact:

Customized Sales & Services – Panini S.p.A.

+39.059.382111

promotion@paninigroup.com