Each year the prestigious ACE hosted dinner and awards ceremony celebrates the best brands, teams and the companies working within the newspaper and magazines industry. This year Panini UK were honoured to receive the winning award for ‘Launch of the Year’ following its incredibly successful launch of the UEFA Euro 2016 Sticker Album Collection.
Panini UK delivered record breaking sales through the execution of a comprehensive, creative and well planned launch strategy. The scale and reach of activity was designed to engage the whole family from the moment they walked into stores. Colourful sign-posting, impactful in and out of category promotions, FSDU’s and a significant album sampling campaign all helped create mass consumer awareness. A complementary above the line marketing campaign then brought the collection to life through TV, print and social media. As well as the usual support from the nation’s children thousands of mature collectors also engaged with Panini through twitter, Instagram and Facebook with the now famous #gotgotneed hashtag resonating across multiple generations.
Mike Riddell, Panini UK Managing Director commented, ‘This was the collection which moved the dial for the whole of the UK newstrade in 2016. Our thanks go to our distribution partners at Marketforce, at Wholesale and at Retail who together helped us achieve record sales for a Euro Sticker Collection’.
The Panini Group Licensing Director, Peter Warsop, added; ‘The UEFA Euro 2016 program was executed in around 70 countries around the World and delighted UEFA with new sales records being set everywhere, as has happened on every launch of a Euro tournament undertaken by Panini over 36 years. The UK performance was a credit to the team there who led the growth table through a 360-degree program of intense marketing activity’.
The Panini Group was founded in 1961 in Modena, Italy,. It is the world leader in the published collectable sector and one of the leading publishers of children’s magazines and books, comics, manga and graphic novels, in both Europe and Latin America.
In 2016 the Panini Group sales exceeded 631 million Euros (698 million USD) with sales in over 130 countries, supported by 12 subsidiaries and over 1200 employees worldwide.
For further information, please contact:
Jessica Tadmor, Head of Marketing
Panini UK, Brockbourne House, 77 Mount Ephraim, Tunbridge Wells, Kent TN4 8BS., Tel: 01892 500100