On April 1st Carrefour Hypermarché launched the very first Raving Rabbids (The Lapins Crétins) loyalty program with stickers and cards to collect. Until May 28th for every €30 or more spent in stores at Carrefour Hypermarchés customers receive a free packet of stickers and cards which can be collected in an outstanding album on sale at €2.00.
The collection features 66 stickers and 40 cards including felt sensations, unexpected aromas and special lenticular Cinéma Cards. Games, quizzes and crazy situations animate the album pages of this “completely BHWAAAH collection”.
The program is complemented by the “Lapins Crétins Carrefour Rush” App developed by UBISOFT exclusively for Carrefour, which deliver unique adventures with Lapins Crétins and new character unlocks through codes available on the back of cards. The app is available for free on App Store and Google Play.
Panini Group, established more than 50 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States, is the world leader in the published collectable sector and the leading multi-national publisher of comics, children’s magazines, and manga in Europe and Latin America. The company has distribution channels in more than 110 countries and employs a staff of almost 1000. For more information visit www.paninigroup.com
About Raving Rabbids
Ubisoft Entertainment SA is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms.
Raving Rabbids, known in France as Les Lapins Crétins, is a video game franchise spin-off from the Rayman series, which consists mainly of party video games, though also includes some platform games and a fighting game. The series focuses on large, crazy rabbits known as Rabbids, who like to cause havoc and mischief and are gibberish speaking and yell "BWAAAH!" whenever they experience adrenaline rushes.
For more information contact:
Customized Sales & Services – Panini S.p.A.