02.05.2016 10:54 Age: 1 year

PANINI FAMILY has collaborated with CARREFOUR BELGIUM to create yet another exclusive sticker album collection for Belgian Red Devils fans.

The “Samennaarfrankrijk Tousenfrance” promotion runs between 06/04/2016 and 28/06/2016 at all Carrefour Belgium locations. For every €25 or more spent in store, consumers will receive a free sticker packet containing 5 stickers. The stickers can be collected inside the accompanying album on sale at €3,50.

A rich collection featuring 320 stickers, collectors should keep an eye out for the 60 special stickers and 20 tattoos, which will give fans the unique opportunity to relive the qualifying matches and the most unforgettable moments of the national team. The collection features 23 Red Devils and is a journey through the main achievements of the team. A special focus on each of the players serves consumers as a guide to gain detailed information about each of their idols. A special section offers thrilling insight into the everyday commitments of the team and it will provide a full picture of the tactics used to ensure an effective playing strategy.

The album also features engaging activities to entertain collectors. They will have the possibility to test their knowledge of the Red Devils by playing with the 70 stickers that feature trivia questions and answers about the national team. The Panini Carrefour BRD 2016 app allows users to scan the stickers with their smart devices to organise them in a checklist, preview sticker album pages and unlock tons of exclusive content like special match videos and hidden selfie effects to share fun photos with friends. The app is available in the Apple Store and Google Play Store.

Visit or contact Carrefour Customer Service for more detailed information.

MODENA, April 05, 2016


PANINI FAMILY programs deliver consistent and efficient marketing opportunities for retailers  and partners seeking award winning  gifts for their customers.

About Panini

Panini Group, established more than 50 years ago in Modena, Italy with subsidiaries throughout Europe , Latin America and the United States,  is the world leader in the published collectable sector and the leading multi-national publisher of comics, children’s magazines, and manga in Europe and Latin America. The company has distribution channels in more than 110 countries and employs a staff of almost 1000. For more information visit

For more information contact:

Customised Sales & Services – Panini S.p.A.