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PANINI AND ATELIER FIXDESIGN TEAM UP ON THE PANINI BRAND
27 April 2010 – Modena. The PANINI GROUP and ATELIER FIXDESIGN are pleased to announce the signing of a license agreement to develop an apparel and accessories line inspired by the PANINI experience.
ATELIER FIXDESIGN will translate into a fashion range the history of PANINI, whose product has captivated youngsters of all ages for the past fifty years, as well as all the emotions aroused by the legendary PANINI stickers.
The excitement of finding out what stickers are in the packets, swapping doubles, the “Got, Got, Need!” ritual, the games that can be played with stickers, “racing” to complete the album with the Charging Knight and the Bicycle Kick logos are just some of the sensations which will be captured in this range of t-shirts, sweatshirts, button-neck shirts and other products that will be on sale in the best casual and sportswear dedicated stores in 2011, just in time to celebrate PANINI’s 50th anniversary.
The greatest attention will be paid to the fashioning and printing of the articles and thanks to the magic touch of ATELIER FIXDESIGN, they will have a unique look that will best interpret the PANINI brand.
Contacts
Fixdesign: c.valente@dododesign.it
Panini SpA: dmagnani@panini.it
About ATELIER FIXDESIGN
FIXDESIGN is a factory of ideas and a workshop of dreams where the passion for fashion becomes magical. Originally set up as a graphic design studio, FIXDESIGN now creates apparel and accessories that are unique, designed with enthusiasm and artistic flair, arousing strong emotions.
Thanks to its young staff which is always way ahead of all styles and trends, Fixdesign has been singled out by consumers and fashion addicts for its unconventional ideas and initiatives. Fix Design owes its success to a skilful combination of dreams, designs, marketing and communication strategy, and a passion for beautiful things, well made.
About THE LICENSING MACHINE (TLM)
TLM is the licensing division of the PANINI Group representing TV, home video, promotional and merchandising rights internationally.
www.thelicensingmachine.com
About PANINI SpA
The PANINI Group, established fifty years ago in Modena (Italy) has subsidiaries in Europe, the US and Latin America and is the world leader in the published collectables industry and the leading multi-national publisher of comics, children magazines and mangas in Europe and Latin America. Panini is also the most important distributor of comics and mangas in the Italian specialty stores and it is very active in the multimedia sector. The company has distribution channels in over 100 countries and employs almost 800 staff.