New Media is the division responsible for the Panini Group of all the on-line (web-sites) and off-line (ex. CD-ROM, PlayCardsTM ) activities and Web/Wireless based interactive multimedia applications.
The Panini New Media staff includes project managers, web-designers, web-editors, etc. For specific applications and tools, there is a network of web agencies, ISP and ASP supporting the New Media staff.
All the Panini New Media activities are realised under the "Panini interactive" brand.