2018 FIFA World Cup Russia™ - Official Sticker Collection from Panini on sale. The FIFA World Cup™ starts NOW!


As fans from around the globe prepare for the world’s biggest football event, Panini is excited to announce the launch of the long-awaited 2018 FIFA World Cup Russia™ Official Sticker Collection.


Panini, a brand synonymous with football, has been creating FIFA World Cup™ sticker albums since 1970 and the 2018 album is sure to get collectors in the spirit of the tournament. The hype has been building for what is set to be a huge World Cup and Panini is at ready for kick-off with the official licensed sticker album featuring all of the best players and teams from around the world.


The official Panini 2018 FIFA World Cup Russia™ sticker collection counts more stickers dedicated to the 32 qualified federations. 18 players per team, head & shoulders portraits with full details on their careers – role, personal data, National team’s presence, Clubs’ actual enrolment. In addition the team shot and badge. All Teams represented wear official uniforms! 
A whole section dedicated to the FIFA World Cup™ football Legends collects the FWC Multiple Winners of past editions and shows the History makers all gathered to recall past success and unique scores.


The collections counts a higher number of holographic exclusive stickers dedicated to FIFA official marks, Federation badges and Legends imagery. 


There is a full coverage of the stadia and venue images, which have been inserted to enable fans to live the Russian experience through Panini sticker collection. 

Fans from all over the world will be enabled to swap, collect, play, trade and live the 2018 FIFA World Cup Russia™ both online and offline since Panini have engaged heavily on supporting full collectability experience with online and digital applications.
So what are you waiting for? Get sticking, get swapping!

Fabrizio Melegari, Panini Group Editorial Director: “Stickers and cards can be developed at such a level of flexibility (concept, size, materials, printing and packaging techniques) that we believe they can fit everywhere in the world. And whatever we do, it all depends on the consistency of our…magic formula! Our products are already sold in more than 100 territories covering every part of the world but we continue to find new opportunities.”

Panini has activated a full program on Social Media aiming to strengthen our communication and brand awareness We have developed new Apps (FIFA World Cup Trading App, Panini Collectors App, MyPanini and Panini Sticker Album in partnership with FIFA and The Coca-Cola Company) which contains many exciting original features to enrich existing projects and enhance the collecting experience for all our fans” – declares Giorgio Aravecchia, Panini Group New Media Director - “Giving to Panini and football-fans  worldwide, the opportunity to collect, trade and play, by all possible methods both physical and virtual … this is our goal!

The sticker collection will be backed by a heavy-weight marketing campaign including TV and radio advertising, marketing across digital platforms, newspaper campaign, sampling, cover mount activity, experiential campaigns as well as an integrated PR campaign. There will be widespread support for retail in terms of POS and retail sampling initiatives.


Follow us on: #paninififaworldcup   ׀  www.paninigroup.com

For further information, please contact:
Licia Dallolio info@paninigroup.com
Viale Emilio Po 380 – 41126 Modena Italy



About Panini 
Panini Group, established more than 55 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States, is the world leader in the published collectable sector and the leading multi-national publisher of comics, children’s magazines, and manga in Europe and Latin America. The company has distribution channels in more than 130 countries and employs a staff of over 1200. For more information visit www.paninigroup.com 
About FIFA
The Fédération Internationale de Football Association (FIFA) is an association governed by Swiss law founded in 1904 and based in Zurich. It has 211 member associations and its goal, enshrined in its Statutes, is the constant improvement of football. 

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