Publishing represents the second biggest but fastest growing business area of the Group, making it one of the top three Europe-wide youth publishers. Today, the Division originates, edits, translates, and publishes over 4,000 comics, magazines and books per year throughout Europe and Brazil. The Division distributes its products not only in the traditional channels (kiosks, newsstands, bookshops and comic shops) but also in supermarkets and other mass market outlets.

Its titles include publications aimed at: the pre-school market with products such as activity books and licensed magazines; the pre-teen and teenage market with licensed and lifestyle magazines; the young adult market with comics books, graphic novels and books; and adult sport-fan products such as soccer club fan-zines and sports almanacs.