The Panini Digital Division was established in 2000 upon Panini’s acquisition of Digital Soccer Project srl, based in Brescia, northern Italy and subsequently renamed Panini Digital. The Division uses voice-activated software to capture relevant real-time statistics on over 150 movements that a soccer player makes during the course of a game. This statistical data can be aggregated in a variety of ways to provide tabular or graphical analyses and comparison of teams and individual players. As an example, the software can provide a graphical display indicating which player made the most passes and to whom, which parts of the playing field a player was most active in, and various other types of analyses on a real-time basis. This statistical data is then sold to soccer teams, players' agents, media outlets, and video game companies who include this data in the development of their games.
