New Media operates Panini’s on-line web-sites and web/wireless based interactive multimedia applications.  The Group conducts its activities under the Panini Interactive brand which includes the creation and management of all of Panini’s institutional country web-sites and specific product or initiative web-sites (approximately 100 in total).  The Group develops revenue opportunities from additional on-line channels by supplying content and data to mobile telephone companies as well as through partnerships with major FMCG companies.