Panini is synonymous worldwide with stickers. Historically the company has grown thanks to collectible items, and it remains one of the most important areas of business for the Group. Stickers are collectible images printed on adhesive paper so that it is easy to stick them in the related album. They are sold in packs that usually contain 5 to 6 stickers.
Born as cigarette cards in the U.S.A, they are stiff, non-adhesive and double-sided, with images and text on both sides - front and back. In some cases, cards can include memorabilia and autographs to enrich their collectability value. They are sold in packs usually containing from 6 to 10 cards. The cards can be collected as they are or placed in special folders with a transparent pocket for each card.
Trading Card Games are made of trading cards with fronts that feature an offensive, defensive, and overall rating so collectors can play the game using the associated game board. In some releases, the unique authorization code on the back of each card allows users to upload their cards online to a virtual collector's album and play the game on line against the computer or against other players.
Cards printed on special paper similar to photographs. They are sold in envelopes which usually contain from 6 to 8 items.
Staks are collectible images printed on magnetic material. These can either be collected in a binder, or used for games together with a magnetic play-board. Packets usually contain 2 to 3 Staks.
Waps are collectible images printed on plastic material, usually including a licensed character, which can be collected in a binder or used in a variety of games. Waps are sold in packets containing 2 to 3 items.
Kraks are collectible images printed on plastic material, usually including a licensed character, which can be collected in a binder or used in a variety of games. Kraks are sold in packets containing 2 to 3 items.
Gadget Packs contain a regular sticker packet plus a small action figure or three-dimensional model in plastic or metal that is related to the theme of the sticker collection (for example: Animals, Warplanes, etc.).